Poc helmets, Rossignol Poles and Outerwear
Poc Helmets:
POC is a Swedish company, built on a strong mission; to do everything we can to possibly save lives and to reduce consequences of accidents, for gravity sports athletes, by developing and renewing what personal protection is all about. POC has in many ways already set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions, to increase the degree of protection. POC works in a cross scientific way, from the office in Saltsjöbaden outside of Stockholm. The organization involves competences from different fields, such as engineers, material specialists, industrial and graphic designers, neurologists and back specialists. Stockholm is an important centre for some of Europe’s leading research and development experts in the areas of safety, medicine, health care, advanced product development and testing.  All our products have been tested by top world gravity sport athletes and then further refined to perfection. Our athlete friends love to go flat out but without suffering cuts, bruises and headaches, or in the worst cases, risking back or brain damage as a result of crashes that sadly happens to even the best athletes. The end result is a line of lightweight, high performance gear that offers the ultimate protection against injury thanks to superior impact absorption and penetration resistance. When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, to make a product cheaper or to increase margins, if that means compromising safety, quality or performance.
Rossingol:
1907-2007. Rossignol is 100 years old. 100 years during which we have always been thrilled by the mountains, 100 years of passionate commitment, 100 years in which we have lived our professional skills to the full.
Icon of the past, symbol of the present, Rossignol, inspired by our roots and our exceptional historical heritage, has built the future every day. Another milestone in our brand's development is that we now have developed an authentically modern Mountain life style, with Hard and Soft goods for the winter and the summertime too.
Tomorrow, Rossignol will be entering into yet another new stage in its brand development, evolving from a snowsport-specific brand, to a Mountain Lifestyle Brand.
Rossignol’s new phase includes product design and development for all year-round mountain sports and culture, and the lifestyle that goes along with this.
A new Rossignol, with more lifestyle focus than ever before, strongly supports Rossignol’s branding as a Pure Mountain Company. This is a strong and universal message, which expresses a clear ambition: to become the brand for everyone who shares Rossignol’s passion for the mountain lifestyle.
In short, we aim to be known as the most progressive and authentic mountain brand on the market.
We live for the mountains, because we need to experience the mountains every day of every year. Begin with the world’s best athletes. Listen to them. Outfit them. Make them better.
Before, it was only about product and specs and design. And it still is, but now our innovations have a pulse, a human desire, and a meaning. Under our technology beats a heart.
We use this expertise to create technical gear to do the stuff we love to do.
Then we use the same intensity to create all that is casual. Because that’s how we live in the mountains: through product that enhances the lifestyle.
We are a fundamental ingredient of the lifestyle. We are part of the lexicon. Not just the most respected brand, but a word that is synonymous with great memories, epic adventures and incredible friends. And yes, anyone can say they’re an authentic mountain sports lifestyle brand. We can prove it.
With our athlete-based R&D, our leading technology and our real connection to the mountains. To most, the mountains are a part of the environment. Not for us. For us, the mountains are the blood that flows in our veins. This is the place where we become who we were meant to be.
Here the air is different. Cleaner, cooler, fresher. It enables a sense of freedom and space that opens the mind and encourages adventure. And it challenges us to accomplish the unimaginable. The mountains give us a sense of place within a complex space. They deliver energy and inspire. Here we find ourselves. And whether it’s dropping a cornice, grinding rails, capturing first tracks or simply climbing to the top, these mountains feed those who love them.
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